The Al-Ahed plan · Vision 2030

To be the primary supplier and distributor in the Middle East for the six largest cigarette companies in the world

A target we state openly and follow step by step: by 2030 we supply and distribute for those companies across duty-free channels — airport and maritime markets and every licensed market — we bring new global partnerships into the Middle East and Africa, and we make Al-Ahed the direct gateway to African markets.

How will we achieve that?

Four pillars that take us to regional leadership

01

Building trust, commitment, and respect with companies.

Adherence to the highest standards of tracking and technology used in combating counterfeit products and preventing their entry into exempt markets, in cooperation with companies.

02

Dissemination and coverage

Accessing all exempt sales outlets and offering benefits and incentives to attract customers that are difficult for large companies to reach.

03

Building partnerships and collaborations.

We attract to the Middle East region, and especially to the sales outlets for ships, global companies looking to operate in the Middle East and Africa, and we represent them.

04

We are a gateway to the Middle East and Africa

To be the direct conduit for exempted cigarette products to African markets, starting from the Suez Canal.

Timeline

2026 to 2030: targets , not promises

Every year carries a measurable target that we review and publish, until we reach the position we set out to earn in the regional market.

  1. 2027

    Establishing the industry

    factory Plant operation

    Operating our factory in the Suez Canal Free Zone and building partnerships with new manufacturers who agree on a common goal that we strive to achieve together.

  2. 2028

    International approval and compliance

    certificates internationally recognised

    Certificates and quality and compliance files required to supply duty-free channels are completed.

  3. 2028

    The first global contracts

    4 global companies contracted

    Signing production and distribution contracts with tobacco companies to manufacture for nearby markets and operate regular supply lines.

  4. 2029

    Channel coverage

    12 duty-free channels served directly

    The main Middle East airports and seaports are covered, with a regional distribution network on one standard.

  5. 2030

    Regional leadership

    Al-Ahed is the primary supplier and distributor for the six largest cigarette companies in the Middle East, and the direct gateway to African markets.

How it is done

How we get there

Five working pillars rather than slogans: the plant, compliance, logistics, the team, and partnerships.

The plant and capacity

Production lines in the Suez Canal free zone with capacity for steady supply to regional channels.

Compliance and quality

Files, certificates and specifications matching duty-free requirements and global supply chains.

Logistics and channels

Secure stock and fast shipping from Suez to airports, seaports and licensed markets.

An international contracts team

A team that speaks the language of large companies: proposals, contracts, pricing and delivery follow-up.

Partnerships and representation

Representing global companies that aim at the Middle East and Africa, easing their entry from Egypt.

Partnership

We are looking for partners who want to grow with us in the Middle East and Africa

If you are a tobacco company or a global brand aiming at the Egyptian and African market, or a distributor in a duty-free channel, we have the plant, the licence, the logistics and the readiness to represent you.